It’s a slam dunk for NBA web searches

Way back in 1946, the Philadelphia Warriors beat the Chicago Stags in the first professional basketball league championship. Plenty has changed since then, including the name of the league (BBA to NBA), the team names (who are the Stags?!) and the length of the uniform shorts. But there are still some certainties in hoops—the rim remains 10 feet high, there are still five guys per team on the court—and at its core, basketball remains the same.

In fact, sometimes it even repeats itself. This year’s finals series between the Dallas Mavericks and the Miami Heat is a re-match from five years ago. When we take a look at the data in our Insights for Search tool, it seems that sports fans across the U.S. are much more interested in the match-up this time around, as searches for both teams are currently far outpacing their 2006 levels.

Basketball has always been a game of big stars—with just 10 players on the court at any one time, one player can change the game in a major way. Looking at players like [kobe bryant] and [tim duncan], we can see the professional league’s best players have shined during the NBA Finals. This year is proving to be no exception as the big names in the playoffs dominate people’s basketball searches. Mavs forward Dirk Nowitzki is the most popular Maverick and Lebron bests his fellow super-stars, Chris Bosh and Dwayne Wade, as well as the rest of the Heat players.

While Lebron “King” James and Dirk “The Diggler” Nowitzki are the top dogs on their respective teams, it’s another player, Jason Kidd of the Mavericks, who is really the breakout star of these Finals. The 17-year NBA veteran has visited the Finals before (with the New Jersey Nets in 2002 and 2003), but he’s never won a championship; in fact, Kidd has played in more playoff games without winning a championship than any other active player. With his team currently up 3-2, this year might finally be his to win. While he’s had a career worthy of the Hall of Fame, the veteran has seen a resurgence in interest from U.S. sports fans this season, as you can see in the chart below.

Another way to look at NBA Finals search trends is geographically. As you’d expect, foreign-born players are seeing interest spike in their homelands. Dirk Nowitzki is popular in Germany and Joel Anthony, a Canadian playing center for the Miami Heat, is generating lots of interest from Canuck hoops fans.

It’s not just the two cities with teams left playing that are searching for info on the series. Cleveland—the jilted former home of Lebron James—has taken a bigger interest in the [nba finals] than ever before. It seems both lovers and haters are paying attention to their former star’s fate.

To understand the fan frenzy in Dallas, we need look no further than how the team stacks up to the traditional fare for most Texans: barbecue. In the Dallas area, [mavs] searches are currently outpacing [bbq] searches. When basketball is outpacing ribs in Texas, you know something big is going down in the Lone Star State.

Though I’m neither a Texan nor a Floridian, with just two potential games left in a neck-and-neck series I’ll be settling in to watch Game 6 this Sunday hoping for another historic NBA Finals moment.

Posted by Mike Rooney, Account Executive, Online Sales

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Google Apps highlights – 6/10/2011

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

Over the last few weeks, we’ve made it easier to see recent interactions you’ve had with people in Gmail, added a set of customization options to Google Calendar and streamlined the discussions feature in Google documents. We also welcomed tens of thousands of new customers, including our largest governmental customer to date.

Gmail’s new people widget
The new people widget in Gmail shows up alongside email conversations and conveniently displays the contact information you have for people included on the message. When you click on someone in the widget, we’ll automatically show you a snapshot of the recent interactions you’ve had together, including email messages, calendar appointments and shared documents.

Calendar appointment slots
You asked and we listened: as of Monday, Google Calendar lets you set up blocks of appointment slots that colleagues, students and customers can reserve online. For example, professors can let students book time during office hours, and accountants can allow clients to make consultation appointments. It’s easy to embed an interactive calendar of your availability on any web page, so others can view and reserve your open appointments.

Default meeting lengths and more print options in Google Calendar
Last week, Google Calendar got two new customization options: adjustable default meeting lengths and new print options. If your typical meeting is longer or shorter than the default 30 minute appointment, you can tailor the default length once and spend less time changing the details of each meeting you create. If you prefer to have a paper printout of your agenda, Calendar now lets you print custom date ranges in addition to the standard day, week and month views.

Improvements to discussions in Google documents
A few months ago we introduced discussions in Google documents, and on Wednesday we improved the way you can converse with collaborators in a document. The discussion pane now shows the snippet of text being discussed, which adds context to each conversation, and you can view document statistics like how many people have recently viewed your document. We also made long discussions more compact by collapsing extended conversations and streamlined the format of email notifications for discussions.

Who’s gone Google?
Businesses and other organizations continue to migrate from legacy communication and collaboration technologies to Google Apps. Summer may be upon us, but Directski.com is preparing to help more people “ski for less” next winter by streamlining their operations with Google Apps. LXR Luxury Resorts & Hotels—with 7,000 employees and 20 hotel and resort properties—is moving to Google Apps to help their staff provide a more enjoyable guest experience. Among other uses, LXR’s human resources team is using video chat to conduct interviews instead of flying remote candidates to Florida.

This week we also gathered in Washington, D.C. with more than 100 government IT leaders to explore how state, local and federal agencies can increase productivity and conserve taxpayer dollars with our cloud-based solutions. As part of the agenda, we took some time to celebrate dozens of agencies that have selected Google Apps in the last few months, including the National Oceanographic and Atmospheric Administration (NOAA). With more than 25,000 employees, contractors and associates who will use Google Apps for email, document collaboration, video chat and more, it’s the largest government agency to move to Google Apps yet.

I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.

Posted by Jeremy Milo, Google Apps Marketing Manager

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