We first launched Promoted Videos as a search advertising program on YouTube, allowing content creators to drive viewership of their videos by targeting the hundreds of millions of searches that happen on YouTube every day. But in the past year Promoted Videos has evolved into a much broader discovery vehicle, appearing on search, the YouTube homepage, video watch pages and recently across the AdSense network. We've also built better conversion opportunities via Call-to-Action overlays. As a result, Promoted Videos is now driving millions of video views per week, with clicks having increased 500% since January. In a world where 20 hours of video are uploaded to YouTube every minute, Promoted Videos has become a critical way for creators to get their content in front of viewers across the web.
Now that it's easier than ever to drive views of your video, we also wanted to make it easier to run these campaigns in the first place. Starting today you can buy Promoted Videos directly in AdWords. Any AdWords advertiser with video content — from a small business looking to promote a product, to a movie studio premiering a new trailer — can use Promoted Videos to make sure their videos find a larger audience. This integration will provide a single destination for your overall Google ad buy, and will give YouTube advertisers access to campaign tools in AdWords.
AdWords is a global platform, so we're excited to use this integration as a way to start rolling out Promoted Videos internationally. With this launch, Promoted Videos are now available in Canada, the U.K., France, Italy, Germany, Spain and the Netherlands. We hope our international users, partners and advertisers will take full advantage of this new opportunity to ensure their videos are more easily discovered around the world, and we look forward to expanding to other countries in the coming weeks.
Rabu, 14 Oktober 2009
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Blog Archive
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2009
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Oktober
- This week in search 10/30/09
- A ghooooulish Googleween
- Three contest winners making their way to television
- Making search more musical
- Growing the next generation of computer scientists...
- Announcing Google Maps Navigation for Android 2.0
- Similar Images graduates from Google Labs
- Introducing the Google Earth heroes project
- Sesame Street comes to Google: Improving our educa...
- Use Google Voice with your existing number
- Energy Secretary Chu visits Googleplex
- Contextual search within Wikipedia
- Liberate your Google Docs with Convert, Zip and Do...
- Introducing Google Social Search: I finally found ...
- This week in search 10/24/09
- Celebrating free expression 20 years after the fal...
- Reading gets personal with Popular items and Perso...
- Art meets engineering with Google Chrome Artist Th...
- RT @google: Tweets and updates and search, oh my!
- More accessibility features in Android 1.6
- Manage your tasks with Google
- Self-improving results now in the Google Search Ap...
- Flying in a WiFi wonderland: Free Internet from Go...
- "Going Google" with millions of businesses around ...
- This week in search 10/16/09
- A new home for accessibility at Google
- Street View: We can trike wherever you like
- Managing your reputation through search results
- Google Translator Toolkit and minority languages
- Introducing this year's CFDA/Vogue Fashion Fund Fi...
- A green tour of the Google campus
- One-stop shop: Buy Promoted Videos in AdWords
- Invite a friend to Google Voice
- Introducing Google Building Maker
- Save the date: Google I/O 2010
- Shared folders and multiple file upload in Google ...
- Making mobile search complete, easy and local
- This week in search 10/9/09
- New in Google Squared: quality improvements, sorti...
- A tale of 10,000,000 books
- Google Flu Trends expands to 16 additional countries
- Quickly view formatted PDFs in your search results
- Making intranets more like the Internet with enter...
- What is a browser?
- Fall update on Google Health
- Google PowerMeter's first device partner
- Fast, simple and now stylish: Google Chrome with A...
- AdSense for Mobile optimized for high-end phones
- Teaming up with Adobe and the Open Screen Project
- Helping the victims of Tropical Storm Ketsana
- This week in search 10/2/09
- Searching for the next Olympics host city
- Now in Google Toolbar for Firefox: advanced in-pag...
- Celebrating National Cyber Security Awareness Mont...
- Refine your search results with new Search Options
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