Jumat, 22 April 2011

Celebrating Earth Day

Today, we’re celebrating Earth Day with an animated, interactive doodle on our homepage and events at Google offices around the world. At our headquarters in Mountain View, Calif., we’re holding an environmental fair for Googlers, complete with speakers and contests to strengthen Googlers’ green acumen, and a cookout using—what else—parabolic solar cookers (don’t worry, we’ll compost the leftovers).

Our campus garden in Mountain View

We’ve been carbon neutral since 2007 and—Earth Day or not—we’re always asking ourselves what we can do to make the world greener today than it was yesterday. This week, we launched a new website with many of the questions we’ve been asking over the years that have inspired our environmental initiatives. What can we do to make renewable energy cheaper than coal? How can we run a data center using 50 percent less energy? And what does it take to green our energy supply?

It’s questions like these that led us to install solar panels on our Mountain View campus in 2007—at the time, the largest corporate solar installation in the U.S. They’re also what made us decide to donate to Googlers’ favorite charities based on how often they self-power their commute, whether by bike or by pogo stick. We hope the new website helps you start asking bold questions that lead to innovative solutions to make the world a greener place.

In addition to our new site, we’ve had a busy few weeks continuing our green streak. We doubled down on greening our energy supply with our second power purchase agreement (PPA) in less than a year and made several new investments: at a solar photovoltaic plant in Germany (our first in Europe), and others in the largest wind farm and solar project in the world, bringing our total invested in clean energy to more than $350 million. While the investments won’t supply our operations with energy, we believe they make business sense and will spur development and deployment of compelling clean energy technologies.

This Earth Day, we’ll continue to ask ourselves what else we can do to bring us closer to true sustainability. We hope that you, and companies across the world, will be doing the same.

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