New Blog Search tools: Feeds, Hot Queries and Latest Posts

Ever since the new Google Blog Search homepage launched, we've been fielding requests for a myriad of different features. Today we're happy to announce the launch of our most requested feature: RSS and Atom feeds. Simply click on the links under "Subscribe" in the left-hand column of the Blog Search front page to subscribe to any topic or story in any feed reader, like Google Reader.

If you don't use a feed reader, we're also offering an iGoogle gadget that lets you embed the Blog Search front page right inside of your iGoogle page or any other page where iGoogle gadgets are accepted. You can browse topics and drill into stories from within the widget, and you can customize the gadget to choose which topics you want to follow.

With these new ways to read Blog Search stories, you might think our homepage was going unloved, but not to worry. We've also added two new features to the Blog Search homepage to better help you discover what people are talking about right now on the web: Hot Queries and Latest Posts.

Hot Queries lists searches currently popular in Blog Search — it's an easy way to quickly dive into the trending points of conversation on the web. Latest Posts, on the other hand, shows new posts from popular blogs. While Hot Queries highlights what people are looking for, Latest Posts lets you find out about stories even before people start searching for them.


There's a lot of great, fresh content being published in blogs every day. We hope these new features help you discover more of it, faster.

Posted by Akshay Patil, Software Engineer, & Dylan Casey, Product Manager

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The evolution of Gmail labels

I love labels in Gmail. Most email programs use folders, which only let me put mail in one place at a time. With labels, I can organize mail in multiple ways. Combined with filters to automatically label incoming messages, Gmail offers powerful ways to organize email.

When I joined the Gmail team, I was surprised to learn that only 29% of Gmail users had created any labels. At first, I thought perhaps conversation threading and search made the need to organize our mail less important. But when we talked to people who use Gmail, we got a different story. People often asked us to add folders to Gmail, assuming no system of organization existed. As one person said in a usability study, "What are labels... and where are my folders?"

We realized that if you didn't know about labels, it would be easy to assume Gmail had no way to organize your mail. Not only were "labels" unfamiliar, they were kind of hidden. So, we set out to make labels more accessible, as well as more powerful. Most of the changes have been in Gmail for a while, but we're adding some new features today. We thought you'd enjoy a peek at the method to our madness.

The first thing we did was make labels look more like the sticky notes you use in real life. Making the interface mimic things you interact with outside the computer can sometimes improve ease of use.


We also made it easier to remove a label from an open conversation:


Then we worked on the actions you take to apply and remove labels. Before, to put a label on a message, you had to look under "More actions> Apply label." Not only was this option hidden in a generic menu, but the language wasn't what people are familiar with when it comes to organizing mail. We explored several alternatives:

We also learned that if we made labels sound too much like folders, people got confused. For instance, while "Copy to" and "Add to" were easy to use, these terms made people think they were creating multiple copies of a message. "Move to" was familiar but didn't lead people to think they were creating copies. And people seem to have picked it up fast! Since the launch of the new menu buttons in March, we're seeing a 50% increase in new Gmail users trying labels in their first 2 weeks. And overall usage of the "Move to" menu surpassed that of the "Labels" menu within 7 weeks of launching:


For our latest set of changes, we looked at how you access labels on the left side. In other email applications, folders get the royal treatment and are given a seat at the top near your inbox. But in Gmail, labels were stuck in a box below Chat — almost like we were telling people, "you don't want to use these." In testing, we discovered that it worked best to remove the terminology altogether and just place custom labels right under the system labels (e.g. "Inbox"):

The last step was to add drag-and-drop. Now, you can drag mail into a label, or even drag a label directly onto a message:


Making it easier to process and organize your mail requires more than just labels, but we hope these changes start to improve the process. We have much more in store, so stay tuned and keep the feedback coming.

Posted by Michael Leggett, Gmail User Experience Designer

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